Leave extraneous or unneeded information out of the brochure. If we put too much extraneous information that is not essential to our message, people may not take the time to read the brochure. Our printing costs will also be kept reasonable if we get rid of any extraneous or unnecessary information that does not really need to be there.
Quiz: When would information be considered extraneous?
- When it is essential to understanding a problem.
- When it is highly confidential and should not be made public.
- When it doesn’t seem to connect to the present situation.